The mission of World Social Marketing and the conferences we host is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing and a range of associated behaviour change disciplines.

If you’re trying to make the world a better place by encouraging positive behaviour change in others then you’ve come to the right place. Our events, the resources available on this website, help bring professionals together and arm them with the best tools available to tackle some of the largest challenges we face in society.

We’re passionate about increasing the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels and across regional, national and international settings.

WSMC in numbers


Peer reviewed presentations


Delegates engaged


Countries represented


Years of behaviour change events

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